Measure the plan
Upload a plan or image and create the takeoff.
Roofing business tools
Build the tools your customers, trade users and team actually need.
Start with one useful tool or combine measurement, digital takeoff, Smart Assistant, trade access and business controls into a system configured around the way your roofing business works.
The Apex setup is a working example, not a fixed template. The products, pricing, flow, styling, permissions and outputs can all change.
Products + pricingQuotes + activityTrade + follow-up
These are examples of what the technology can become.The real value comes from combining the tools with your business knowledge, products, pricing and workflow. Roofing is the worked example, but the same framework can be adapted to other construction businesses.
Choose the building blocks
Start simple. Combine the parts that solve the right problem.
All three are selected to show the full workflow. Select or deselect any tool to see different configurations and the role each one can play in the business.
3 of 3 selected
Selected configuration
One connected workflow
The exact sequence can change by business. This simply shows one sensible way the selected pieces can work together.
Apply products + pricing
Use the business's products, calculations and pricing rules.
Help throughout the journey
Answer questions, gather missing details and guide the next step.
Create the right outcome
Estimate, quote-ready result, enquiry, trade action or internal workflow.
See the tools in action
Real examples from the working Apex Roofing demo.
Each slide shows a different part of the journey. Click any screenshot to view it larger, or open the live demo and use the tools yourself.
Measurement-to-price
If the measurements are already known, this is the quickest route to a useful result. The workflow is configured around the business's own products, calculations, pricing and required output.
- ✓Use known roof areas, lengths and other required measurements
- ✓Apply products, accessories, waste and pricing rules automatically
- ✓Return an estimate, material list, quote-ready output or next action
1Enter measurements2Apply products + rules3Create the result
Try this in the live demo →Enter measurements and apply productsStart with measurements already known, then attach the products, waste and pricing rules that belong to that roof component.
1 / 2
Digital takeoff
When the user does not have measurements yet, they can upload a plan or image, measure the roof digitally and carry those measurements into the same pricing workflow without starting again.
- ✓Upload a plan or suitable image and calibrate it
- ✓Measure roof areas and the lineal components the business cares about
- ✓Pass the finished takeoff directly into the pricing workflow
1Upload + calibrate2Measure3Continue into pricing
Try this in the live demo →Upload and calibrate the planThe user starts from a plan or suitable image and calibrates it using a known distance.
1 / 3
Smart Assistant
The Smart Assistant is not just a website chat box. It can use approved business knowledge, products and pricing rules, ask for missing information, create pricing outputs and hand a better-qualified opportunity to the team.
- ✓Answer approved product, compatibility, pricing and business questions
- ✓Ask the follow-up questions needed to create a meaningful result
- ✓Move the user from question to estimate, structured tool or human handoff
1Ask2Clarify + calculate3Answer + convert
Try this in the live demo →Answer a real product questionStart with the kind of question a customer would normally ask the team by phone or email.
1 / 6
Built around the business
The demo is not the product. It is one example of what the framework can do.
These are not copy-and-paste systems. T3 Labs provides the underlying technology, but the business information is what makes each implementation useful.
The technology is the framework. Your products, pricing, knowledge and rules become the brain behind it.Brand
Colours, typography, styling and interface details.
Products
Ten products, hundreds, or a much larger catalogue.
Pricing
Public, trade, customer-specific, labour, waste and calculation logic.
Flow
Questions, steps, screens, measurements and actions.
Access
Public users, trade accounts, staff roles and permissions.
Outputs
Estimates, material lists, enquiries, quotes and next actions.
One system, different users
The same business logic can power very different experiences.
Decide who the system is for, what each user can see and how far they should get before your team needs to step in.
Example user
Roofers, repeat trade buyers and quoting contractors
Can I measure and price my own jobs using this supplier's products and my approved trade pricing?
- ✓Give approved users their own trade pricing and workflow
- ✓Let contractors quote jobs using the products they already buy
- ✓Create a practical reason for good customers to keep returning
Trade user starts with the jobApproved trade users can work through the same system with their own pricing access and job choices.
1 / 2
Admin + business controls
Control what powers the tools, then see what customers are doing with them.
The admin layer can be as simple or as capable as the project needs. These screenshots show three examples from the Apex demo.
Products + rules
Control the information and products that power the tools.
Pricing layers
Keep public, trade and customer-specific pricing separated.
Trade access
Approve accounts, tiers and who gets access to each level.
Quote intelligence
See quote activity, value, product demand and follow-up signals.
Actions
Prompt formal quotes, trade discussions, enquiries or other next steps.
Workflow control
Decide what stays self-service and when the team takes over.
Products and pricingManage the products, categories, measurement types and prices that power the customer-facing tools.
1 / 3
What this can become
From one useful tool to a much broader roofing business system.
See it working
The easiest way to understand the possibilities is to use the demo.
Try the measurement tool, digital takeoff, Smart Assistant and trade/admin layers. If it sparks an idea for your own business, start with the smallest useful version and expand from there. If you want the roofing business case first, see Roofing Solutions. If roofing is not your industry, the construction overview explains the same approach more broadly.
Choose the tools you want and see a ballpark →