Privacy Notice

Last updated: 19 July 2026

T3 Labs is a trading name of T3 Play Limited, a company incorporated in New Zealand under company number 9148617.

This notice explains how we collect, use, store and share personal information when you visit our website, contact us, book a call, request a proposal, purchase a service or work with us.

1. Who we are

T3 Play Limited trades as T3 Labs.

• Location: Christchurch, New Zealand
• Email: insights@t3labs.co.uk
• Company number: 9148617

Postal correspondence may be sent to the registered office recorded for T3 Play Limited on the New Zealand Companies Register.

For privacy purposes, T3 Play Limited determines how and why personal information is used.

2. Information we may collect

Depending on how you interact with us, we may collect:

• Your name, work email address, telephone number and job title.
• Your business name, website, industry and location.
• Information entered into contact, enquiry, booking, audit or proposal forms.
• Project requirements, messages, feedback, approvals and files you send us.
• Proposal, contract, payment, invoice and transaction information.
• Technical information such as IP address, browser type, device information, security logs and cookie preferences.
• Information about how you use our website where an approved analytics tool is active.
• Business contact information obtained from public business websites, directories, professional profiles or other lawful sources.
• Information supplied by a client where it is reasonably needed to provide the agreed service.

Please do not send sensitive personal information unless we have specifically asked for it and it is genuinely required.

3. How we use personal information

We may use personal information to:

• Respond to enquiries and book discovery calls.
• Understand a business problem and prepare an audit, proposal or order summary.
• Provide website, software, design, analytics, SEO, automation and related services.
• Manage projects, approvals, hosting, support and client communication.
• Process payments, maintain financial records and collect overdue amounts.
• Keep the website and our systems secure.
• Improve our services, workflows and website.
• Send marketing where you have opted in or where another lawful B2B marketing basis applies.
• Make relevant business-to-business approaches using publicly available business contact information.
• Meet legal, tax, accounting and regulatory obligations.
• Establish, exercise or defend legal claims.

Where the UK GDPR applies, we normally rely on one or more of the following:

• Taking steps at your request before entering a contract.
• Performing a contract with you or your business.
• Our legitimate interests in operating, protecting and developing T3 Labs.
• Your consent, including optional marketing or non-essential tracking.
• Compliance with a legal obligation.

You may object to processing based on legitimate interests. We will consider the request and stop unless we have a lawful reason to continue.

4. Where information comes from

We usually collect information directly from you.

We may also receive information from:

• The business or organisation you work for.
• Public business websites and professional profiles.
• Referral partners.
• Calendly and connected calendar services.
• Payment, hosting, analytics and technical service providers.
• A client where the information is necessary to provide an agreed service.

Where required, we will provide appropriate privacy information after collecting personal information indirectly.

5. Who we share information with

We use trusted providers to operate T3 Labs. Depending on the service, these may include:

• Supabase for database and form storage.
• Resend and other email providers for service emails.
• Calendly for booking calls.
• Google Calendar for calendar synchronisation.
• Stripe for payment processing.
• Vercel for website hosting and deployment.
• Anthropic and other AI service providers where AI-assisted analysis, content, code or other outputs are used.
• Professional advisers, accountants, insurers and debt-recovery providers where reasonably necessary.
• Regulators, courts or public authorities where required by law.

We do not sell personal information.

A third-party provider may receive only the information reasonably required to perform its service.

6. AI-assisted services

T3 Labs may use AI-assisted tools for analysis, copy, code, design concepts, images, automation and internal productivity.

Where a specific service sends customer answers or project information to an AI provider, this will be limited to information reasonably required for that service. AI-supported outputs may contain mistakes and should be reviewed before they are relied upon or published.

Do not provide confidential, sensitive or regulated information through an audit or enquiry form unless the service clearly requires it.

7. International processing

T3 Labs is operated by a New Zealand company and uses providers that may process information in New Zealand, the United Kingdom, the United States and other countries.

Where data-protection law requires safeguards for an international transfer, we take reasonable steps to use an appropriate transfer mechanism, contract or provider protection.

8. How long we keep information

Unless a longer period is required for legal, tax, security or dispute purposes, we generally keep:

We may keep limited suppression information for longer where it is necessary to honour an unsubscribe or objection request.

9. Your rights

Depending on the laws that apply to you, you may have the right to:

• Ask for access to personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete information in certain circumstances.
• Restrict or object to certain processing.
• Withdraw consent at any time where we rely on consent.
• Ask for certain information in a portable format.
• Complain to a privacy regulator.

These rights are not absolute and may be limited where we must retain information for legal, contractual, security or record-keeping reasons.

To exercise a right, email insights@t3labs.co.uk.

You may also complain to the New Zealand Office of the Privacy Commissioner. If UK data-protection law applies to the relevant processing, you may also contact the UK Information Commissioner's Office.

10. Marketing

We will not add someone to an optional marketing list merely because they submit an enquiry.

Where we ask for marketing consent, the choice will be optional and unticked by default. You can unsubscribe at any time using the link in an email or by contacting us.

We may send relevant one-to-one B2B communications where permitted by law. We will honour valid objections and unsubscribe requests.

11. Security

We use reasonable technical and organisational measures designed to protect personal information. No online service can guarantee absolute security.

Clients must use secure methods when sharing passwords, access tokens or other credentials and should not place credentials directly into an ordinary contact form.

12. Children

T3 Labs services are intended for businesses and people aged 18 or older. We do not knowingly collect personal information from children through our sales or service forms.

13. Changes to this notice

We may update this notice when our services, providers or legal obligations change. The latest version will be published on this page with its updated date.

14. Contact

For questions about this notice or our use of personal information, contact:

T3 Labs / T3 Play Limited Christchurch, New Zealand Email: insights@t3labs.co.uk NZ company number: 9148617